TL;DR
Martal Group and Leadium both deliver cold calling services that blend human outreach with automation. Martal leans heavily on AI, intent data, and omnichannel campaigns that combine calls with email and LinkedIn. Leadium takes a more human-first approach, emphasizing U.S.-based SDRs, custom scripts, and real-time performance tracking.
But if you want affordable, high-quality callers focused purely on real conversations and discovery, not just dials, I recommend RemoteAides.
Choosing Between Martal Group and Leadium for Cold Calling Services
If you’ve been trying to outsource cold calling, you already know how tricky it can be. Pick the wrong partner, and you’ll end up with scripted conversations and a calendar full of unqualified meetings. But the right one can give you a steady flow of real, sales-ready leads.
Two names that come up a lot in that search are Martal Group and Leadium. Both promise data-driven systems, skilled SDRs, and measurable results—but they go about cold calling in very different ways.
In this article, I’ll break down how each company runs its cold calling process, what they actually deliver, and why I recommend RemoteAides if you want callers who focus on real conversations, not just call volume.
If you’re not sure where your own cold calling process stands, you can take this quick Cold Calling Checklist I built. It scores your system in under 2 minutes and helps you spot where leads or results might be slipping through.
Martal Group: How Their Cold Calling Works
When you look through Martal Group’s offering, it’s clear they’ve built their system around scale and precision. Their process blends AI tools with human sales teams, aiming to make cold calling more efficient and data-driven. Here’s what stands out about how they operate:
What Martal Group does well
AI-driven prospecting: Their outreach starts with intent signals and firmographic data. AI helps refine lead lists so their team is calling prospects already showing signs of interest.
Wide market reach: Martal runs campaigns across North America, Europe, and Latin America, giving them strong coverage for global B2B brands.
SaaS and B2B expertise: They’ve positioned themselves as specialists for tech and SaaS companies — ideal if you’re targeting that market.
Scalable systems: With tools like auto and power dialers, they can manage high-volume outreach without losing structure.
The challenges with Martal Group’s approach
Cold calling isn’t the main focus: Because their system leans heavily on omnichannel outreach (email, LinkedIn, ads, etc.), phone conversations sometimes take a backseat.
Automation-heavy workflows: Their AI-driven messaging and dialing tools can make outreach feel more templated than personal.
Mixed reviews on lead quality: Some clients mention that while they do get meetings, not every prospect turns out to be truly sales-ready.
Pricing leans premium: Their structure is best suited for larger SaaS or B2B companies, which might make it less accessible for startups or lean sales teams
Leadium: How Their Cold Calling Works
Leadium presents itself as more than just a calling service — it’s a full-service sales development partner designed to handle every stage of outbound. Their system blends data, strategy, and trained SDRs to keep your pipeline active.
What Leadium does well
Accurate prospect lists: Their research team double-checks every lead, ensuring your callers spend time on real conversations, not dead numbers.
Skilled SDRs: Leadium’s callers are trained to sound natural and on-brand. The focus is on meaningful engagement, not robotic pitches.
Omnichannel flexibility: If a prospect responds better by phone, LinkedIn, or email, they adjust their outreach accordingly.
Quick results: Many clients mention noticeable improvement in booked meetings within the first 90 days.
Scalable support: Their model makes it easy to start small and expand your outreach team as you grow.
Where Leadium’s system can fall short
Cold calling is one piece of the puzzle: Since they manage the full outbound process (data sourcing, email, appointment setting), cold calling doesn’t always get dedicated focus.
Too many moving parts: SDRs are often tasked with managing multiple channels at once. That can stretch their attention thin and impact call quality.
- Quantity over qualification: Leadium prioritizes volume — getting more meetings on the calendar. But some clients report that not every lead turns out to be well-qualified or sales-ready.
How Martal Group and Leadium Compare
When you first look at Martal Group and Leadium, both seem like solid choices for outsourced cold calling. But while they share a few similarities, the way they approach outreach — and where they put their focus — is very different. Here’s a quick breakdown:
1. Approach to Cold Calling
Martal Group: Cold calling is part of a larger omnichannel engine powered by AI, intent data, and automation. It’s structured and efficient, but the human touch can get lost in the process.
Leadium: Takes a more traditional route — focused on personalized calls backed by strong prospect research. Their SDRs aim for quality conversations, but they still juggle multiple channels like email and LinkedIn.
2. Caller Quality
Martal Group: Their teams operate across North America, Europe, and LATAM, giving them wide coverage. However, the heavy reliance on AI-assisted workflows can make some interactions feel formulaic.
Leadium: U.S.-based SDRs are trained to sound conversational and professional. But when they handle too many outreach channels, consistency across calls can drop.
3. Use of Technology
Martal Group: Runs on advanced AI systems — using autodialers, data enrichment, and real-time message optimization. Great for efficiency, but less so for relationship building.
Leadium: Uses AI tools for analytics, roleplay training, and call scoring, but human reps still lead the process. Their balance between automation and personalization works better for smaller teams.
4. Pricing and Accessibility
Martal Group: Designed for mid-size and enterprise B2B brands, which makes it expensive for startups or smaller teams.
Leadium: More flexible and scalable, allowing companies to start small and expand as they grow — though pricing is still on the premium side compared to leaner agencies.
5. Best For
Martal Group: SaaS and B2B tech companies that want data-heavy, AI-driven outreach at scale.
Leadium: Businesses looking for a more human, conversation-focused approach — especially those who still want support across multiple channels.
Why I Recommend RemoteAides for Cold Calling Instead
After seeing how both Martal Group and Leadium run their campaigns, I’d still recommend RemoteAides if what you want are real, qualified conversations — not just more dials or automation dashboards.
Here’s why I say that:
Cold calling is the core, not the add-on.
At RemoteAides, cold calling isn’t buried under email sequences or AI workflows. It’s the main focus. Every caller is trained to build discovery-led conversations that surface buying intent early.Affordable without cutting corners.
A trained SDR costs €800 per month, far less than the $5,000+ plans you’ll find elsewhere — yet you still get structure, reporting, and consistency.Callers who sound human, not scripted.
Each caller is handpicked and coached to match your tone, product, and market. You get professionals who listen, adapt, and actually care about the outcome of the call.Clarity over confusion.
You always know what’s happening. Every booked meeting and performance metric is shared clearly, so there’s no guesswork about what’s working.Results that last.
It’s not about quick wins. It’s about setting meetings with decision-makers who actually have intent to buy — so your pipeline isn’t filled with polite “maybes.”
If you’re tired of paying for volume and want an outreach system that’s affordable, transparent, and rooted in real connection, RemoteAides is the partner I’d bet on.
You can book a call with their team to see how their cold callers could fit into your sales process.
The Smarter Way to Choose a Cold Calling Partner
When you look at Martal Group and Leadium, both clearly know how to build structured outreach systems. Martal wins on AI-driven precision and scale, while Leadium leans into strategy and human-led calls. The challenge? Both models often prioritize activity over real qualification — more dials, more meetings, but not always the right conversations.
That’s why I’d recommend giving RemoteAides a closer look if you care about depth over volume. Their callers aren’t chasing quotas; they’re trained to ask the right questions, qualify properly, and book calls that actually move the needle.
If you’re ready to see what better cold calling looks like, book a call with the RemoteAides team and see how quickly your pipeline can start working smarter, not harder.
FAQs
What makes Martal Group’s cold calling service different?
Martal Group combines AI, power dialers, and intent data to reach prospects more efficiently. It’s great for SaaS and enterprise teams that rely on tech-driven outreach rather than purely human-led calls.
Does Leadium only focus on cold calling?
Not exactly. Cold calling is part of their full outbound setup that includes email and LinkedIn outreach. It’s more of a multi-channel system than a cold calling–only service.
ion for consistent outreach.
Which company is more suitable for startups?
Leadium can be flexible, but its pricing and scope often fit mid-sized or growing companies. For startups looking for affordable and high-quality calling, RemoteAides is the better option.
How does RemoteAides compare to these two?
RemoteAides focuses purely on cold calling — no distractions, no automation-first systems. Their vetted African callers prioritize quality conversations over call volume, helping founders book meetings that actually convert.
What should I look for in a cold calling service?
Prioritize agencies that focus on qualification, not just quantity. Look for transparency, human-led outreach, and results that match your goals — all areas where RemoteAides consistently stands out.
