TL;DR
Martal Group Industries offers cold calling services that appeal to SaaS and B2B companies with their global SDR coverage and multichannel outreach. While some clients value their mix of cold calling, LinkedIn, and email, others find the service costly and not always focused on qualification. If you want a partner who prioritizes ready-to-buy prospects and transparent pricing, I recommend RemoteAides as a stronger alternative.
Inside Martal Group’s Cold Calling
You’ve likely come across Martal Group while searching for cold calling services. They position themselves as more than just a calling team, with AI-driven tools, global coverage, and a mix of channels like email and LinkedIn to support their outreach. On paper, it sounds like a full package for businesses that want to grow faster.
But here’s the real question: if your goal is to hire a cold caller who can deliver quality conversations with real decision-makers, is Martal Group the right choice? In this article, we’ll break down Martal Group reviews, share the pros and cons of their cold calling approach, and look at some strong alternatives you may want to consider in 2025.
The Pros of Martal Group’s Cold Calling Services
- AI-driven prospecting: Their sales engagement platform uses buying intent signals, firmographic/technographic data, and AI to refine lead lists. This makes outreach more targeted.
- Wide market reach: They highlight experience in 50+ markets with SDR teams across North America, Europe, and Latin America.
- Strong SaaS/B2B focus: They position themselves as specialists in SaaS and B2B tech, which appeals to software companies looking for pipeline growth.
- Scalable systems: Their auto/power dialers and structured processes allow them to handle campaigns at volume.
The Cons of Martal Group’s Cold Calling Services
- Cold calling is just one piece: Because the focus is on omnichannel campaigns, phone calls might feel secondary instead of central.
- Heavier reliance on AI and automation: The use of AI messaging, autodialers, and automated sequences can make outreach feel less human and more templated.
- Mixed client feedback on lead quality: Some reviews suggest that while meetings are booked, the prospects aren’t always ready to buy.
- Pricing is on the higher side: Their model is built for larger SaaS/B2B companies, which can make it less practical for startups or smaller teams.
3 Better Alternatives to Martal Group’s Cold Calling Services
If Martal Group’s AI-heavy, omnichannel setup isn’t exactly what you’re looking for, here are three agencies that approach cold calling differently, with RemoteAides as my top recommendation.
1. RemoteAides – my top recommendation for quality-first cold calling
RemoteAides focuses on the one thing most agencies overlook: qualification over volume. Instead of filling your calendar with anyone who says “yes,” their callers are trained to ask the right questions and only book meetings with prospects who are actually ready to buy.
A big differentiator is pricing transparency. Unlike agencies that charge hefty retainers or tie pricing to vague “touches,” RemoteAides keeps it simple: €800 per caller per month. This makes it much more affordable while still giving you vetted, professional SDRs.
Why RemoteAides stands out:
- Qualification-first approach: Every call digs into budget, authority, and buying intent.
- Affordable pricing: €800 per month per caller, far below most U.S. agencies.
- Skilled, vetted callers: English-fluent SDRs sourced from Africa, trained to adapt scripts and handle objections.
- Scalable support: Start with one caller or expand to a full team without losing quality.
- Time saved for sales teams: No more chasing no-shows or unqualified leads.
If you care about quality conversations, predictable costs, and time savings, RemoteAides is the partner I recommend over Martal Group. You can reach out today and see how their callers fit your sales goals.
2. SalesRoads
SalesRoads is a U.S.-based agency known for sticking closely to client brand voice and building custom playbooks for each campaign. Their SDRs often bring 5–10 years of experience, and managers continuously monitor calls to keep quality high.
What makes SalesRoads a strong option:
- Experienced U.S.-based callers.
- Tailored playbooks that match client messaging.
- Ongoing reviews to improve campaign performance.
One downside: their premium talent comes with a premium price, which can be limiting for smaller businesses.
3. Cleverly
Cleverly first gained traction with LinkedIn outreach, but they now run cold calling programs tailored to small and midsize companies. Their focus is consistency: steady dials, custom scripts, and affordable packages.
Why Cleverly works for some businesses:
- More affordable compared to premium U.S. firms.
- Scripts personalized to your Ideal Customer Profile.
- Keeps pipeline activity moving without a big budget.
My Recommendation
Looking at Martal Group and the other alternatives, it’s clear they bring a lot to the table with AI-driven tools and broad market coverage. But if your priority is quality conversations at a fair price, I recommend RemoteAides.
With RemoteAides, you get a dedicated caller for just €800 per month, which is far less than what most agencies charge. More importantly, the focus isn’t on hitting dial quotas, it’s on speaking with prospects who actually fit your ICP and are ready to buy. This saves your team from wasting time on surface-level leads and gives you more chances to close real deals.
FAQs
How much does Martal Group cost?
Martal Group does not publish fixed pricing. Costs vary depending on campaign size and services. For comparison, RemoteAides offers transparent pricing at €800 per caller per month.
What makes Martal Group different from other cold calling agencies?
Martal Group combines cold calling with email and LinkedIn outreach, giving them a multi-channel approach. But some clients feel their calling quality can be inconsistent.
Is Martal Group a good choice for cold calling?
Martal Group can work for companies that want a broad, AI-supported, multi-channel approach. However, if cold calling quality and prospect qualification are your top priorities, there are better alternatives.
What is the best alternative to Martal Group for cold calling?
I recommend RemoteAides. Their focus on qualification-first calls and flat, affordable pricing makes them a stronger choice for businesses that want results, not just activity.
Should I hire a cold caller through a specialist agency or an omnichannel firm?
If cold calling is your top channel, a specialist agency like RemoteAides is usually better. Omnichannel firms like Martal Group spread resources across multiple activities, which can dilute call quality.
