Cold Call Conversion Rate: What Good Looks Like

There are benchmarks to track cold calling conversions

TL;DR Most B2B teams track meeting rates but ignore what actually matters: whether those meetings turn into closable pipeline. Good cold call conversion sits between 1% and 3% for meetings, but healthy programs convert 30% to 40% of those meetings into qualified opportunities. If your calendar is full but your pipeline stays flat, your conversion […]

Important Cold Calling Metrics to Track in 2026

Measuring cold calling metrics help gauge cold calling success

Your team made 500 calls last week and the numbers look great on paper, but the pipeline is still not moving. The problem is not effort, it is measuring the wrong things entirely. These five metrics show you what actually drives revenue instead of just activity.

Cold Calling Statistics That Show What Works Today

Cold calling statistics help you understand what’s actually working and what isn’t.

Cold calling still delivers strong results for teams using data to guide execution instead of outdated volume tactics. If you need support building a cold calling system that actually works, let’s explore what that could look like for your business.

In-House vs Outsourcing Cold Calling: Which One Saves Money?

Hiring In-House and Outsourcing cold callers are options for companies

Building an in-house cold calling team is expensive and slow. Outsourcing gets you pipeline faster at a fraction of the cost. If you need help deciding which option fits your stage and budget, let’s walk through what actually works for early-stage teams.