TL;DR
SalesHive and Martal Group both pitch themselves as strong cold calling partners. SalesHive brings structure and U.S.-based reps, while Martal Group leans on its SaaS focus and multi-channel campaigns. But both come at a premium and often prioritize volume or broader lead gen over real qualification. If what you want are callers who uncover buying intent and only set meetings with decision-makers, RemoteAides is the alternative I recommend.
Choosing Between SalesHive and Martal Group For Hiring Cold Callers
Outsourcing cold calling isn’t an easy decision. The wrong partner can flood your calendar with unqualified meetings, while the right one can open doors to buyers who are actually ready to talk. Two agencies that often come up in the search are SalesHive and Martal Group. Both have built strong reputations, but they take very different approaches to cold calling.
In this article, I’ll look at what each company does well, where they fall short, and why RemoteAides stands out as my top recommendation if you want to hire a cold caller who focuses on quality conversations over call volume.
SalesHive: What You Should Know

If you’ve been researching cold calling outsourcing, SalesHive is probably one of the first names you’ve seen. They’ve built a reputation around their U.S.-based SDRs and custom platform, promising structure and transparency for businesses that want more control over their outreach. But like any agency, the experience has its strengths and drawbacks.
SalesHive Cold Calling: The Pros
- U.S.-based callers: All their callers are based in the U.S., so they know the market and can connect more naturally with prospects.
- SalesHive’s own dialer platform: Instead of third-party tools, SalesHive built its own dialer. It can create call lists, run automated dials, drop voicemails, send follow-up emails, and track results.

- Extra support: Along with callers, each client gets a strategist to guide the campaign and managers who coach callers daily.
- Regular training: SalesHive keeps training their team so callers don’t just stay at the same level and they keep improving.
SalesHive Cold Calling: The Problems

- Cold calling feels like part of a bigger machine: With all the automation (emails, voicemail drops, follow-ups), calls can lose that personal touch.
- Too much tech in the process: Their system relies heavily on automation, which can make prospects feel like they’re talking to a program instead of a real person.
- Focus on volume: Even with training and managers, the push to hit big call numbers can make conversations sound scripted.

- Higher costs: Because of the added tools, strategists, and managers, SalesHive may cost more than simpler cold calling companies.
Martal Group: What You Should Know

Martal Group takes a slightly different approach from most cold calling companies. Instead of offering only dialing services, they pair experienced SDRs with a broader outbound strategy that includes email, LinkedIn, and cold calls. Still, their model comes with both upsides and downsides.
Pros of Martal Group
- Omnichannel support: Cold calling isn’t done in isolation. It’s paired with LinkedIn and email, which helps reach prospects in different ways.

- AI-enhanced targeting: Their platform uses intent data and firmographic/technographic filters to build more precise lists.
- Experienced global teams: They highlight coverage across North America, Europe, and LATAM, which can help with time zones.
The problem with Martal Group

- Cold calling isn’t the star: It’s blended into their AI-driven omnichannel strategy, so it might not get as much hands-on focus.
- Tech-heavy approach: Relying on AI for ICP messaging and signals can sound efficient, but for some industries it may lack the nuance of purely human-led discovery calls.
- Bigger company trade-offs: With 2,000+ clients, campaigns may feel less personalized compared to boutique agencies.
- Costs can add up: With all the AI tools and omnichannel packaging, pricing may be higher than cold-call-first firms.
How SalesHive and Martal Group Compare
When businesses look at SalesHive and Martal Group, both seem strong on paper. But the way they approach cold calling is very different. Here’s a breakdown:
1. Approach to Cold Calling
- SalesHive: Cold calling is just one part of a larger system filled with automation dialers, auto emails, and voicemail drops. This makes campaigns efficient but sometimes less personal.
- Martal Group: They treat cold calling as part of a full outbound strategy, mixing calls with LinkedIn and email outreach. That makes them flexible, but cold calling isn’t always the main focus.
2. Caller Quality
- SalesHive: They emphasize U.S.-based SDRs, ongoing training, and manager coaching. Still, some reviews say caller quality can be hit-or-miss.
- Martal Group: Their teams work across North America, Europe, and LATAM. Clients often praise their global reach, but with such large teams, the consistency of call quality can vary.
3. Use of Technology
- SalesHive: Runs everything through its own sales dialer. It includes list-building, call tracking, and automated outreach tools, which keeps campaigns structured.
- Martal Group: Relies more on data signals and AI to build targeted lists and identify buying intent before calls happen. The tech is advanced but can make their process feel more like data-first than call-first.
4. Pricing
- SalesHive: Their layered setup (platform, managers, strategists, SDRs) makes them more expensive than some leaner cold calling companies.
- Martal Group: Pricing isn’t always transparent. Costs depend on campaign scope, markets, and how many channels you want.
5. Flexibility
- SalesHive: Works best for companies that want a highly structured, U.S.-centered team with lots of reporting.
- Martal Group: Better suited for businesses that want to target international markets and mix cold calling with multichannel outreach.
Why I Recommend RemoteAides Cold Calling Services

After looking at both SalesHive and Martal Group’s cold calling, if you want to hire a cold caller, I recommend RemoteAides. Here’s why
- Focused on quality conversations – RemoteAides doesn’t chase call volume. Instead, their vetted African callers focus on discovery calls and only book meetings with prospects who are actually ready to buy.
- Clear, affordable pricing: A fully trained cold caller costs €800 per month, which is far less than what SalesHive and Martal Group typically charge for similar services.
- Transparent results: You know exactly how many quality leads are coming in, with clear reporting.
- Industry-fit callers: Callers are trained to match your market and speak your buyers’ language.
- Personal touch: Unlike agencies that lean heavily on automation, RemoteAides puts human conversations first, so prospects feel heard instead of pushed.
If you want a cold calling partner that’s affordable, transparent, and built for real results, I recommend giving RemoteAides a try. Book a call with them and see how their callers can fit into your sales process.
Cold Calling Company | Pricing | Caller Quality | Approach | Best For |
---|---|---|---|---|
RemoteAides | €800 per caller/month (transparent flat rate) | Vetted, trained African callers with professional fluency | Qualification-first: focus on ready-to-buy prospects, not vanity metrics | Startups and scaling companies that want affordable, high-quality discovery calls |
SalesHive | $4,000–$12,000/month depending on package | Mix of U.S. and offshore SDRs, ongoing training, but mixed client feedback on quality | Tech-heavy: proprietary dialer, automation, email + voicemail add-ons | Companies that want structure, automation, and detailed reporting |
Martal Group | Custom pricing (often premium) | Experienced SDRs across NA, EU, LATAM | Omnichannel: cold calling + email + LinkedIn powered by AI tools | B2B brands that want a full lead-gen partner, not just cold calling |
Final thoughts
Choosing between SalesHive and Martal Group comes down to what you value most. SalesHive leans on automation, U.S.-based reps, and structured processes, while Martal focuses on combining cold calling with a broader outreach mix.
Both have their strengths, but if you want a balance of affordability, real conversations, and booked meetings that actually lead somewhere, RemoteAides is my top pick. It’s the smarter way to hire a cold caller without overpaying for fluff.
FAQs
Is SalesHive good if I want to hire a cold caller?
SalesHive offers structured processes, U.S.-based reps, and its own platform, but the heavy automation and higher pricing may not work for every business.
What makes Martal Group different from other cold calling agencies?
Martal Group combines cold calling with email and LinkedIn outreach, giving them a multi-channel approach. But some clients feel their calling quality can be inconsistent.
What is the best alternative if I want to hire a cold caller?
RemoteAides is my recommended alternative. They focus on quality conversations, affordable pricing, and only booking meetings with decision-ready prospects.
How do I decide between SalesHive and Martal Group?
Think about whether you want automation and structured systems (SalesHive) or a multi-channel approach (Martal). Both have pros and cons, but neither may give you the same value RemoteAides offers.
How much does it cost to hire a cold caller?
It depends on the agency. SalesHive starts from about $4,000 per month and can go up to $12,000, while Martal’s pricing isn’t always public. RemoteAides, on the other hand charges 800€, is known for being more budget-friendly without sacrificing results.