TL;DR
- •Belkins = Omnichannel approach with 100-400 yearly appointments guarantee, strong European presence, premium pricing
- RemoteAides = Pure cold calling focus, transparent €800/month pricing, African talent, fastest ramp-up time
- CIENCE = Technology-powered multichannel with 200M+ database, enterprise focus, sophisticated processes
- SalesRoads = US-based appointment setting specialists, pay-for-performance options, industry-specific expertise
- Operatix = Global reach with 300+ SDRs, 20+ languages, B2B software specialization
- Martal Group = The original multichannel pioneer, fractional SDR model, strong tech/SaaS track record
- Pearl Talent = Virtual assistant model for sales, cost-effective staffing, flexible arrangements
- LeadGenius = AI-powered lead research with human verification, data quality focus, enterprise solutions
If you want guaranteed appointment volumes with European market expertise, Belkins delivers. If you want pure cold calling excellence with transparent pricing and no complexity, RemoteAides is your fastest path to results.
Why You’re Looking for Martal Group Alternatives
The B2B sales development space has exploded over the past few years. What started as a few pioneering agencies has become a crowded marketplace where every company promises to be your “fractional sales team.”
But here’s what most founders discover after working with their first outsourced sales partner: the fancy multichannel strategies and sophisticated reporting often matter less than having someone who can actually get decision-makers on the phone and keep them interested long enough to book a meeting.
Martal Group built their reputation on being pioneers in this space. They’ve worked with hundreds of tech and SaaS companies, they understand ICP development, and their multichannel approach can work well for complex enterprise sales cycles.
The challenge is that “can work well” and “works best for your specific situation” are two different things. Some companies need the cultural intelligence of a global team. Others need the speed of pure cold calling. Still others need cost-effective solutions that don’t require enterprise-level budgets.
That’s where alternatives become valuable. Not because Martal Group is wrong, but because different approaches work better for different companies at different stages.
1. Belkins – The Omnichannel Guarantee Machine
Website: belkins.io
Belkins positions itself as the “#1 B2B Lead Generation Agency” and backs that claim with a bold promise: 100-400 yearly appointments with your ideal clients, guaranteed. Since 2017, they’ve helped clients generate over $2 billion in revenue through their omnichannel approach.
What sets Belkins apart is their systematic approach to appointment setting. They don’t just send cold emails or make random calls. They build comprehensive campaigns that coordinate touchpoints across email, LinkedIn, and phone calls, optimizing each channel based on prospect behavior and engagement patterns.
Their European roots give them strong expertise in EMEA markets, which can be valuable for companies expanding internationally or selling into European enterprises where business communication styles differ from North American approaches.
The pricing reflects their premium positioning, with custom quotes based on scope and complexity. Most clients report monthly costs in the $5,000-$12,000 range, depending on campaign requirements and target volumes.
Best for: Companies that want guaranteed appointment volumes, have substantial budgets, and sell into European markets or complex enterprise environments.
Potential drawbacks: Premium pricing, longer setup times, and the complexity of managing multichannel campaigns can slow initial momentum.
2. RemoteAides – The Cold Calling Specialists Who Actually Get It
Website: remoteaides.com
Here’s where things get interesting. While most Martal Group alternatives try to compete on sophistication and complexity, RemoteAides took a completely different approach: they focused on doing one thing exceptionally well.
RemoteAides is purely phone-first. No multichannel complexity. No weeks of campaign setup. No hidden pricing or custom quotes that require sales calls to understand. Just professional, high-impact cold calling that gets you qualified meetings fast.
The team consists of carefully selected African-based representatives who bring natural warmth and authenticity to phone conversations. These aren’t script-reading order-takers. They’re experienced sales professionals who understand how to adapt conversations in real-time, handle objections naturally, and represent your brand with the kind of genuine enthusiasm that prospects actually want to engage with.
RemoteAides also has a combination of focus and transparency that’s rare in this industry. While competitors juggle email sequences, LinkedIn automation, and complex reporting dashboards, RemoteAides wakes up every day with one clear goal: getting your prospects on the phone and booking qualified meetings.
The onboarding process takes days, not weeks. You get a dedicated rep who learns your business, practices your pitch, and starts dialing your ICP within 72 hours. No complex campaign mapping. No multichannel orchestration. Just smart people having conversations with your prospects.
Pricing is refreshingly transparent: €800 per month per rep with no hidden fees, setup costs, or long-term contracts. You know exactly what you’re paying and exactly what you’re getting.
Best for: Companies that want pure cold calling excellence, transparent pricing, fast results, and genuine human connection with prospects without multichannel complexity.
Why RemoteAides outperforms alternatives: While competitors split focus across multiple channels and complex processes, RemoteAides delivers laser-focused cold calling expertise with the fastest ramp-up time and most transparent pricing in the industry.
3. CIENCE – The Technology-Powered Multichannel Machine
Website: cience.com
CIENCE built their reputation on being “human-driven and machine-powered,” which essentially means they use sophisticated technology to optimize every part of the outbound process while humans execute the actual conversations.
Their strength is scale and sophistication. With a database covering 200+ million contacts and technology that tracks every interaction across multiple channels, CIENCE can build comprehensive campaigns that reach prospects through coordinated sequences of emails, LinkedIn messages, and phone calls.
This approach works particularly well for enterprise sales cycles where buying committees are large, decision-making processes are complex, and multiple stakeholders need to be engaged simultaneously. The systematic approach ensures no prospect falls through the cracks.
The challenge is that all this sophistication comes with complexity. Campaign setup takes weeks, pricing is custom and typically ranges from $4,200 to $9,000+ monthly, and the process can feel more like managing a technology platform than working with a sales team.
Best for: Enterprise companies with complex sales cycles, large budgets, and the patience for sophisticated campaign optimization.
Potential drawbacks: High complexity, lengthy setup times, premium pricing, and the human element can sometimes feel secondary to the technology.
4. SalesRoads – The US-Based Appointment Setting Specialists
Website: salesroads.com
SalesRoads focuses specifically on appointment setting and lead qualification, positioning themselves as specialists rather than generalists. Their US-based team understands American business culture and communication styles, which can be valuable for companies selling primarily in North American markets.
What’s interesting about SalesRoads is their flexibility in pricing models. While most agencies lock you into monthly retainers, SalesRoads offers pay-for-performance options where you only pay for qualified appointments delivered. This can be attractive for companies that want to minimize risk and align costs directly with results.
Their industry-specific expertise means they understand the nuances of different verticals, from healthcare and financial services to technology and manufacturing. The reps aren’t just making generic cold calls; they understand industry terminology, pain points, and buying processes.
Best for: US-focused companies that want appointment setting specialists with industry expertise and flexible pricing options.
Potential drawbacks: Limited global reach, higher per-appointment costs with performance-based pricing, and less comprehensive multichannel capabilities.
5. Operatix – The Global Expansion Specialists
Website: operatix.com
Operatix brings something unique to the table: true global reach with cultural intelligence. Their 300+ SDRs cover 20+ languages and understand how business gets done in different regions, making them particularly valuable for companies expanding internationally.
This isn’t just about having people who speak different languages. It’s about having SDRs who understand that a cold call approach that works in Texas might completely fail in Germany, not because of language barriers, but because of cultural expectations around business communication.
Their B2B software specialization means they understand SaaS metrics, enterprise sales cycles, and the specific challenges that software companies face when expanding into new markets.
Best for: Companies expanding globally, especially into European, APAC, or LATAM markets where cultural intelligence and local expertise matter.
Potential drawbacks: Coordination complexity across global teams, premium pricing for multilingual services, and potential quality variations across different regions.
6. Pearl Talent – The Virtual Assistant Sales Model
Website: pearltalent.com
Pearl Talent takes a different approach by providing virtual assistants who can be trained specifically for sales functions. Rather than getting pre-packaged SDR services, you get dedicated virtual professionals who can be molded to fit your exact needs and processes.
This model offers more control and customization than traditional sales development agencies. You can train your Pearl Talent assistant on your specific industry, refine their approach based on real-time feedback, and adapt their focus as your needs change.
The cost-effectiveness is significant. Instead of paying agency rates for multichannel campaigns, you get dedicated talent at virtual assistant rates while maintaining direct control over training and execution.
Best for: Companies that want maximum control over their sales process, have the bandwidth to provide training and management, and prioritize cost-effectiveness.
Potential drawbacks: Requires more internal management, less specialized sales expertise out of the box, and success depends heavily on your ability to provide effective training.
7. LeadGenius – The AI-Powered Research Specialists
Website: leadgenius.com
LeadGenius approaches the sales development challenge from a data quality angle. Instead of focusing primarily on outreach execution, they specialize in AI-powered lead research combined with human verification to ensure you’re targeting exactly the right prospects with accurate contact information.
Their strength is in the research and list-building phase that most other agencies treat as a preliminary step. LeadGenius makes it the core service, ensuring that every prospect on your list is not just contactable, but genuinely fits your ICP and is likely to be interested in your solution.
This approach can be particularly valuable for companies with very specific or complex ICPs where targeting accuracy matters more than outreach volume.
Best for: Companies with complex ICPs, enterprise focus, or situations where lead quality is more important than outreach speed.
Potential drawbacks: Limited focus on actual outreach execution, higher cost per qualified lead, and longer lead times for research-intensive processes.
The Real Comparison: What Actually Matters
When you strip away the marketing language and fancy features, choosing between these alternatives comes down to a few key factors:
Speed to results: How quickly can they start generating qualified meetings? RemoteAides can be live within days. Most others require weeks of setup.
Pricing transparency: Can you understand what you’ll pay without multiple sales calls? RemoteAides offers transparent €800/month pricing. Most others require custom quotes and complex negotiations.
Focus vs. complexity: Do you want sophisticated multichannel orchestration or focused cold calling excellence? The answer determines whether you need the complexity of Belkins/CIENCE or the focus of RemoteAides.
Cultural fit: Do your prospects expect polished enterprise approaches or genuine human connection? This determines whether you need the sophistication of established agencies or the authenticity of specialized cold calling.
Global requirements: Are you expanding internationally or focused on specific regions? This determines whether you need Operatix’s global reach or can benefit from regional specialists.
Why Most Founders Choose Wrong
The biggest mistake in choosing sales development partners is optimizing for features instead of outcomes.
Founders get impressed by sophisticated reporting dashboards, complex multichannel sequences, and enterprise-grade processes. But at the end of the day, what actually matters is simple: are qualified prospects showing up on your calendar?
The most successful partnerships happen when there’s clear alignment between what you actually need and what the partner actually delivers. If you need meetings fast and have a straightforward B2B sales process, paying premium prices for multichannel complexity doesn’t make sense.
If you’re expanding globally and selling complex enterprise solutions, focusing purely on cold calling might leave opportunities on the table.
The key is honest self-assessment about what stage you’re at, what you actually need, and what approach aligns best with how your prospects want to be reached.
FAQs
1. Which Martal Group alternative starts fastest? RemoteAides can have reps dialing within days, while most others require 2-6 weeks for campaign setup and optimization.
2. What’s the most cost-effective option? RemoteAides offers transparent €800/month pricing, making it the most cost-effective for pure cold calling. Pearl Talent offers low-cost virtual assistants but requires internal management.
3. Which alternative is best for international expansion? Operatix specializes in global markets with 300+ multilingual SDRs covering 20+ languages and cultural expertise.
4. Do any alternatives offer guaranteed results? Belkins guarantees 100-400 yearly appointments. SalesRoads offers pay-for-performance pricing where you only pay for qualified appointments delivered.
5. Which alternative focuses purely on cold calling? RemoteAides is the only pure cold calling specialist, eliminating multichannel complexity while maximizing phone-first results and human connection.
6. What if I need enterprise-grade sophistication? CIENCE offers the most sophisticated technology-powered multichannel approach with enterprise-grade processes and reporting.
7. Which alternative offers the most transparent pricing? RemoteAides provides the clearest pricing at €800/month per rep with no hidden fees, setup costs, or complex contract terms.
8. Can I get industry-specific expertise? SalesRoads offers industry-specific specialization, while Operatix focuses on B2B software, and most others have general B2B expertise across multiple verticals.
